Podcast Episode 20 – Debra Miron, Marketing Strategist
Podcast: Play in new window | Download | Website Subscribe: Spotify | Apple Podcasts | iHeartRadio An interview with Debra Miron. Through her firm Miron Marketing, Debra is a marketing strategist. She works with businesses to quarterback their various marketing platforms and tactics, such as social media, digital, SEO, community publications, traditional print, TV, radio, newspaper, to knit it together into a cohesive overall strategy. […]
We Tried That
As both a publisher and as a networking educator, I often get some variation of “we tried that, and it didn’t work for us.” It’s almost always misguided.
I Subscribed to The Day and You Should Too
In a recent article, Day editorial page editor Paul Choiniere discussed the importance of supporting local journalism, and I was inspired by it to re-up my lapsed Day subscription.
Social Media Snake Oil
Like snake oil, however, most people peddling “social media marketing” wouldn’t know effective marketing if it made 12-15 impression on their face. They trade on the fact that you don’t know it either, so they flim flam you with buzzwords and fancy graphics so you don’t realize that your money is completely wasted on them.
SEO Strategy for Local Businesses
Recently, a client asked me how branding, especially through community publications, would assist an SEO strategy. Internet marketing companies as a group are very good at convincing businesses that some form of SEO, SEM, social media, or some other kind of digital snake oil will magically transform their business. The fact remains that the fundamental […]
6 Keys to Writing A Non Profit Spotlight
As a publisher of an influential community magazine, I see a lot of non profit spotlights. Some are excellent. Some less so. While my content coordinator works directly with the content, I have learned quite a bit about what works and what doesn’t. Here are six crucial tips for making the most of your free […]