Don’t Let Legacy Projects Ossify Your Organization

“How can we take on that new project when we can’t even find the people to run the projects we already have?”

If an organization has been around long enough, it has legacy projects. A legacy project is a project that was created in the past by a well respected member and does (or used to) create powerful outcomes.

It could be a fundraiser. It could be a community service project. It could be a social event.

What is important is that it’s been around for a while and the club feels an obligation to keep it running. It has gone from being a project of the club to being a core function of the club, whether it is or not.

And if you’re not careful, it could destroy your club.

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The Pitch Pretending to Be Training

Recently, I attended a webinar and I learned something very important.

However, I didn’t learn it from the content of the webinar because the webinar was thoroughly devoid of educational content.

I learned it from what happened next.

The fellow teaching the webinar I knew to be a smart guy. I had gotten some good advice from him, and then saw him speak. In that talk, he shared a concept that seemed interesting. He invited us to attend his webinar the next week to learn more about it.

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Build Community for Your Funeral, Not Your Financials

“My first business was wildly successful except for never making any money,” is something that you’ll often hear me say.

That first business was Phoenix Games, and it created a robust and valuable community that was a great value for many of the people who were part of it.

Ultimately that community was done in by the scarcity created by the lack of money and by my own youthful arrogance.

I’ve always been a community builder. I personally crave connection, and I have never been terribly good at keeping track of individual friends. When I build a community, a space, whether physical or virtual, where the kind of wonderful people I like to associate with can come together, I can find the connection that I seek.

I hope that this also helps the other people in the community to find the connection, support, and love that they seek as well.

As I have been building the Entrepreneur Mentor Community, I have been giving a lot of thought to what would make it successful. Yes, I would like it to be profitable. It’s not a charity. It is a business. But money is a side effect of doing it right.

Too many people try to build “communities” that are nothing more than sales funnels. They are icky and gross. They are a pale simulation of community. Worst, they feed on our deepest desires as humans and feed us fake connection with the intention of manipulating us out of our money.

Then there are some who do an amazing job at building a loving and supportive business community. Joint Venture Insider Circle does an incredible job of this. When I attended their live event in October, it was like a family reunion. Hugs and smiles all around. Sure the event had good content, but what made it worth the trip was the feeling of connection.

So, what is my KPI on the Entrepreneur Mentor Community and other communities I might build? It’s my funeral. And my anniversary. And my birthday party.

I have come to realize that the ultimate measure of success for me is not how much money I can get in my bank account. It’s how many people will show up to my funeral. You show up to the funeral of someone who has touched your life, someone who has made a difference for you.

I want a community where there is true connection. I want the kind of place where if someone in the group hears that you’re coming to town, they’ll say “The door’s unlocked. Come on by.” I want a community of people that I’d trust to teach my daughter.

It’s not that money’s not important. My first community failed because money is the lifeblood of any enterprise. Without it, you can’t keep the lights on.

Money is so important that it must be made the right way.

And the right way is to build that community of trust, support, and love. People want to do business with people that they can trust. Not some artificial “know, like, and trust” but honestly and authentically knowing, liking, and trusting them.

That cannot be achieved through any funnel or any marketing strategy. It can only be achieved by putting good people in proximity (physical or virtual) over time to develop relationships.

As I look at the list of people I have invited as Mentors, and those I am continuing to invite. I give no thought to how much revenue they can bring to the project. I invite people who have the right spirit, the right energy, and the right character. I invite people who can help build this kind of space, and who, hopefully, are as excited as I am to be part of it.

Sure, we’ll make money, but my mission is to create something so much more valuable than that: a community.

No Stupid Questions, Only Stupid People Who Don’t Ask Questions

“I thought heating oil was made from coal.”

When she said that, I knew what kind of person I was dealing with: a person who does not know how to ask questions.

It’s not that she didn’t care. She apparently spent hours watching documentaries about “the truth” in the world, but she couldn’t be troubled to spend 3 seconds typing a simple question into Google

(The answer, in case you don’t know, is that heating oil is very similar to diesel and is produced from crude oil.)

There are no stupid questions, only stupid people who don’t ask questions.

The challenge, especially in business is that many of the questions we ask cannot be answered by Google. If you ask a factual question like the one above, there are authoritative sites.

But if you ask a question like “What social media platform should I be on?” or “What is the next step in my business?” or “How do I build an audience?” you will get advertisements.

I don’t just mean the paid results at the top. I mean that everything that Google gives you is an ad for something because everything you will see is there because money was spent on SEO, and they expect a return.

So the sites you’ll go to for your “answers” will give you “answers” that would suggest that the solution to your problem is to buy their thing.

Whether or not you buy their thing, you will get bad information because it is information that is given to you for reasons other than your own best interest.

One of the greatest benefits I have gained from having a network like I do is that I have access to high quality information. If I have a question, whether technical, strategic, or even philosophical, I have people I trust that I can get good advice from.

It is this asset, which has been invaluable to me, that I have built the Entrepreneur Mentor Community around.

I have invited dozens of the most trustworthy and knowledgeable people I know to be Mentors in the community. These are people who know good information, and who share it for your benefit..

I’ve also found that, because I have done a little and this a bit of that and whole lot of the other thing, I’ve had occasion to ask most of the questions that entrepreneurs ask, so I either know a top level answer, or I know who does.

This is what I do in the Ask Me Anything Solution Sessions which are one of the privileges of membership.

Want to check it out? The next one is at 11 AM (Eastern) Wednesday. (They’re every Wednesday at 11.)

You can come once as a guest, and members can come as often as they need to.

To attend, just use this Zoom link at 11 AM Eastern today (or any Wednesday).

You can only visit once, but it’s only $47 to become a member, so if you find it valuable, it’s easy to join.

A Launch In Review – learning for Affiliate Joint Ventures

You may recall a few weeks ago, I shared with you that I was going to be promoting programs for Virginia Muzquiz and Liz Scully.

I set things up so that it was really easy to opt out of the campaign while remaining in my community, and I’d like to share with you a few things I have learned doing that which you may find interesting, especially if you are interested in affiliate JVs.

Get ready for some numbers!

The Fun Guide to Chinese Number Slang Online | FluentU ...

The industry average is that when one promotes a launch full out, like I did, 5-8% of their email list will unsubscribe.

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Back From California With A Powerful New Community for Entrepreneurs

I am back from California, and this trip will go down as one of those that deliniates a moment of before and after.

What’s that? It’s one of those events where it was sufficiently transformative that there is a distinct difference between the time before and the time after.

Didn’t you come back like two weeks ago?

Yeah. I did, and there has been a lot of catching up to do.

I was out there for JVX, which is the live event that JVIC runs. JVX is three days, but there was a second event run by Michael Neeley and Jay Fiset called Reach that ran immediately after.

It was an amazing experience to get to see so many people whom I’ve known online for so long.

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I Raised $1000 for Charity With My Network

What’s a network good for?

On a recent Saturday, a friend who leads a non-profit reached out to me and asked for introduction to the Rotary Club I used to be a member of so she could apply for a grant.

I was happy to make the connection, and I asked “What’s the grant for?”

“We need a new freezer,” she explained. It is a community meals program that offers free meals to the public and they need somewhere to store the food that is donated.

Not knowing what freezers cost, but assuming we were talking about big bucks, I asked, “How much are you looking for?”

“A thousand dollars,” she replied.

There was a time when I thought a thousand dollars was a lot of money. That time has passed. Networking with millionaires will do that to you.

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The Connector Nexus, Rewarding the Chain of Connections

“If this deal comes together, your commission could be $5,000,000.”


That got my attention.

Connector Nexus, Honoring the Chain of Connections

I’ve been coming across more and more of these kinds of opportunities. Situations where if I can connect the right people, substantial commissions are to be made. But there’s a problem.

My network is substantial, but the true power lies in the network of my network, and their network, and most of these arrangements are built around the idea of a single connector making connections to their rolodex.

Have you ever made an introduction that down the line lead to substantial money being made, but you didn’t see a piece of it? 😰

With these opportunities, there are two issues I need to address.
1) How to fully activate my entire network to find the one person that my contact needs to meet
2) How to make sure everyone involved in making it happen is rewards.

😀 Enter The Connector Nexus or (Connexus because Connector Nexus is really hard to say). 😀

It’s simple. You fill out that form and give me permission to inform you of opportunities I come across.

Then, you introduce me to people you think might know the people I am looking for.

The form asks you for who introduced you to me, so I can track the chain of connections.

If a commission is made, that commission is shared up the chain. Naturally, the closer to the actual connection, the more they get, but the result is that you could introduce me to someone who introduces me to someone you don’t even know, and you get a portion of what comes of it. (You can see the math here)

Amazing connections occur.
Everyone gets rewarded.
We all win.

All you need to do is fill out the short form, read the updates I send you, and introduce me to well connected people you know.

I’ll do the rest, and if something comes of it, you’ll automatically get paid through PayPal.