Coming Soon: The Four Foundations
Marketing, Sales, Networking, and Problem Solving are four foundations upon which the success of any organization is built. Many resources focus on technical issues like accounting and budgeting and logistics, but any technical issue can be effectively outsourced. While consultants and teams can assist in the execution of these four foundations, leaders must be proficient in all four areas to have success.
Over the last twenty years, I have worked with numerous for-profit and non-profit organizations in a variety of leadership roles, and I have often found a lack of literacy and competency in at least one and often more than one of these areas. This book will be an easily approachable, easy to read resource for people in all levels of business to achieve awareness and basic proficiency in these four key foundations.
Many businesses fail because the owners and key people lack proficiency in one or more of these key areas. This is a tragedy because so many of these owners are excellent in their chosen field, but they simply lack education. My goal is to create a simple, go to resource that the overwhelmed person in business can read and put right to work, giving them vital information and possibly saving their business.
Known by many as The Guy Who Knows a Guy, Michael Whitehouse is a connector in Southeastern Connecticut and beyond. Since arriving in Groton, Connecticut in 2014 knowing no one but his wife and a handful of people, Michael has created a network of people around the area, across all industries and occupations.
With the help of his connections, Michael has launched local publications in Mystic and Niantic, with one more in development. He has assisted in raising thousands of dollars for local charitable organizations. He has helped business people make connections, helped people find jobs, and helped people connect with skills and resources that they needed. One estimate places to total value he has shared with his network over the past year in excess of $100,000.
Michael Whitehouse is not a networking wizard. He has simply employed certain techniques to connect with people and build win-win relationships, and he is working hard to share what he has learned with as many people as he can.
The Guy Who Knows a Guy is a quick and easy read. Full of fun stories and tips that you can put to work right away, this book will give you an easy way to develop the networking skills you’ve always wished that you had.
They say that it’s not what you know, it’s who you know. And it’s true. It’s good to be the guy who knows a guy. So isn’t it about a time to get to know more people?
Whether you are a salesman, an engineer, or a basket weaver, your career is built on the connections in your network. Your network can be a powerful resource for you or an anchor holding you back. The Guy Who Knows A Guy is your handbook to building the network that you need to make the impact you want to make in the world.
Michael Whitehouse has two podcasts: The Guy Who Knows A Guy Podcast and Michael’s Motivation. The Guy Who Knows A Guy Podcast is produced in conjunction with Patrick Howard of Four Unicorns Design and features interviews with local business owners and experts.
Michael’s Motivation is raw and uncut advice and motivation for your business and life.
The Guy Who Knows A Guy Podcast features interviews with local experts and entrepreneurs, answers to your questions on networking, sales, marketing and business, as well as great tips, recommendations and information.
Please subscribe and rate wherever you get your podcasts!
The Community Publication
Since March of 2018, Michael has had the privilege of serving the Groton-Mystic community as the publisher of Groton-Mystic Neighbors. In summer of 2019, he launched Niantic Neighbors and looks forward to a Stonington publication before the end of the year.
Created in association with Best Version Media, Mystic Neighbors, Niantic Neighbors, and theirs sister publications, reach every home in the community with the kind of positive, local, joyful content that we all crave. With all the negativity in the world around us, people love to meet a local family every month, learn about fun events, hear about good work in the community, see neighborhood pets featured, and try a local recipe.
Capturing the attention of the community with our local content, we create a powerful platform for local businesses to connect with their neighbors in a way that nothing else can.
With the unique mix of micro-targeting and relevant content, BVM publications achieve an engagement rate of more than 89.4%. People come back to the magazine an average of 5.5 times per month and keep each copy around 3-6 months. No other platform gets that kind of visibility.
The Got A Guy Service
You need a guy? I’m the Guy Who Knows A Guy. I got a guy!
Tell me what you’re looking for. I’ll connect you with good, reliable, trustworthy people in my network. It’s all about relationships, so I’m here for you after the introduction and for anything else you might need.
Networking, Marketing, Communications, and Sales are all about getting your message out and making connections, but with different approaches and solutions.
Michael Whitehouse is available to be hired for one-to-one coaching. He will holistically look at your business or project and help you to develop a plan. By using the disciplines of networking, marketing, communications, and sales, he is able to create unique and creative solutions to challenges that you are facing.
The Video Channel
It’s best to hear Michael live, but he has a lot of great content right here on his YouTube channel. Videos include topics of motivation, networking, marketing, social media, and more.
Michael Whitehouse is available to come and speak at your organization or event. His easy interactive style holds the audience’s attention while providing valuable information.
His talks are generally built around a couple of core concepts before going to an interactive format. Addressing questions from the audience to keep answers relevant and interesting.
Since most people in business seeking networking advice are really looking for ways to get their name into the market and build more customers, Michael is also able to draw on his extensive knowledge of sales and marketing. Whether it’s one to one or reaching a whole community, Michael can help your audience achieve their goals.
I offer a course on Udemy which you can take. Check it out.
The best way to build a network is to use that network to help others. Michael is always eager for challenges that he can use his network to solve.
Do you have a challenge to solve? Are you looking for a connection? Contact Michael and see if he can help.
The Email List
I share networking events, articles, resources and more every week. Click here to join the email list.