Keith Besherse, The Lead Leader – Podcast Episode 54
Keith Besherse, The Lead Leader, makes the magic happen with marketing technology. We hear so much about how much data there is out there, but for many small businesses they are only fairy tales. Keith can use this technology to make those dreams come true and help your customers find true love in your business. Keith […]
Pooja Agnihotri, CMO Bizadmark, Podcast Episode 44
Podcast: Play in new window | Download | Website Subscribe: Spotify | Apple Podcasts | iHeartRadio Our guest host is Pooja Agnihotri, Chief Marketing Officer of Bizadmark. We have a fantastic discussion about branding, developing a brand identity, managing a social media presence in a divisive era, and many more topics. Pooja is working on a forthcoming book entitled 17 Reasons Why Businesses Fail, and she […]
Multi-level Marketing: Why Won’t My Team Do the Work?
I talk to a lot of people in multi-level marketing who lament that their team won’t do the work. This is a problem across different markets and companies, and it is rooted in the way the team is built.
Solution Oriented Marketing
For most business owners, sales and marketing are a necessary evil to be able to do what they want to do for their customers. Sales often feels adversarial and almost hostile. What if there was a way to engage with people whom you can help that put you both on the same side without the […]
One Billion Masks
In a recent article I stated that attitude was the difference between thriving and struggling in these strange times, because the right attitude opens your mind to opportunities. A few weeks ago, I posted on social media that anyone who could sew would be well advised to start making and marketing unique and interesting masks […]
We Tried That
As both a publisher and as a networking educator, I often get some variation of “we tried that, and it didn’t work for us.” It’s almost always misguided.
I Subscribed to The Day and You Should Too
In a recent article, Day editorial page editor Paul Choiniere discussed the importance of supporting local journalism, and I was inspired by it to re-up my lapsed Day subscription.
SEO Strategy for Local Businesses
Recently, a client asked me how branding, especially through community publications, would assist an SEO strategy. Internet marketing companies as a group are very good at convincing businesses that some form of SEO, SEM, social media, or some other kind of digital snake oil will magically transform their business. The fact remains that the fundamental […]
6 Keys to Writing A Non Profit Spotlight
As a publisher of an influential community magazine, I see a lot of non profit spotlights. Some are excellent. Some less so. While my content coordinator works directly with the content, I have learned quite a bit about what works and what doesn’t. Here are six crucial tips for making the most of your free […]