You may have noticed I’m producing more content lately. Content is a vital part of what I need to do, but I have not been doing a lot of it.
I’ve been busy with all kinds of things. Each of those things seemed bigger than one piece of content, so I did them first, and then I made the content never.
The problem is that no one piece of content I create, no one video, no one article will make a big difference. Just like no one trip to the gym or one prospecting call will make the difference. The difference comes when all of those tiny little steps come together and you look back to realize you have come a really long way.
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