You may have noticed I’m producing more content lately. Content is a vital part of what I need to do, but I have not been doing a lot of it.
I’ve been busy with all kinds of things. Each of those things seemed bigger than one piece of content, so I did them first, and then I made the content never.
The problem is that no one piece of content I create, no one video, no one article will make a big difference. Just like no one trip to the gym or one prospecting call will make the difference. The difference comes when all of those tiny little steps come together and you look back to realize you have come a really long way.
It was recently suggested to me that I need to set aside a little time every day to make a little content. Not to write a book. Just enough to write one short post and a couple of short videos.
It makes sense. If I think of content creation as something that is a major thing, then I’ll put it off to tomorrow and the next day and the next day. It never gets done.
If, instead, I make it a daily discipline, then I can take a few minutes every day, and after a month, I’ll look back and see that I have 30 articles and 75 videos.
Is there something in your life that you’re putting off because you can’t make the time for it? Could it be done in 15 minutes a day instead of all at once?
Perhaps it is content creation like me? Maybe it’s an exercise goal? How about some business or home project?
The longest journey begins with a single step, and then a series of single steps after. You can’t walk 100 miles. You can only take one step towards your destination followed by another followed by another until you arrive.