As both a publisher and as a networking educator, I often get some variation of “we tried that, and it didn’t work for us.” It’s almost always misguided.Continue reading “We Tried That”
In a recent article, Day editorial page editor Paul Choiniere discussed the importance of supporting local journalism, and I was inspired by it to re-up my lapsed Day subscription.Continue reading “I Subscribed to The Day and You Should Too”
Recently, a client asked me how branding, especially through community publications, would assist an SEO strategy. Internet marketing companies as a group are very good at convincing businesses that some form of SEO, SEM, social media, or some other kind of digital snake oil will magically transform their business. The fact remains that the fundamental principles of marketing will always apply, and these new strategies are only valuable in as far as they serve these principles.
Principle 1. People like do business with people that they know, like, and trust.
Principle 2. Customers have to be able to find your business when they need it.Continue reading “SEO Strategy for Local Businesses”