If Webinar Ads Were Honest
Do you have a problem you’d like to solve?Have you been looking high and low for a solution?Would you like to hear me talk about your problem without doing anything to solve it other than asking for your money? You are in luck! I’d like to invite you to an incredible, life changing webinar. 90 […]
Why is everyone a “Marketing Coach?” And How that’s ruining the world
Have you noticed that the vast majority of people in the online business world are some variety of marketing coach or consultant? Do you know why that is? There are some marketing coaches who just love marketing, and that’s what they’ve always done. They are awesome and provide a valuable service. But that is a […]
Networking: Is the the Plane or the Pilot?
In Top Gun: Maverick (one of the best movies of the decade so far), there is a repeated motif of “It’s not the plane. It’s the pilot.” It culminates in the climactic battle when Maverick and Rooster end up an old F-14 up against multiple state of the art, fifth generation enemy fighters. Rooster inspires […]
Niching the Right Way to Serve the Right People
In the summer of 2015, I found myself in the Emergency Room. My sciatica was so bad that I could not walk and could barely move. I went to chiropractors, and they could do nothing. A physical therapist was able to get it from debilitating to manageable, but certainly not able to fix it. As […]
Why I’m so Transparent in my Emails
The secret to the quality of my emails is that I’m lazy. You know those emails that you don’t like. The ones that are generic and salesy. The ones that identify a generic problem that you may or may not have, then they agitate that problem, then they make an amazing offer while delivering no […]
Why Monthly Emails Have More Unsubscribes
A joint venture expert once told me that when you promote a partner’s launch you should expect 5-8% of your list to unsubscribe. This expert also told me that every email you send will cause list attrition, so you should send email sparingly. I was impressed by the fact that this expert could make so […]
Good Unsubscribe, Bad Unsubscribe
Recently, I discussed why I do not recommend monthly newsletters to avoid unsubscribes, and the first point I cited was that unsubscribes are not inherently bad. There are two kinds of unsubs: authentic and inauthentic.
The Monthly Newsletter Myth: Why Sending More Emails gets Less Unsubscribes
One of my agency clients recently asked me to write a monthly newsletter for one of their clients. When I inquired as to why they wanted a monthly newsletter, I was told that the client wanted to minimize unsubscribes. This makes a lot of sense as a motivation……except that it’s wrong. This common but incorrect […]
Build Community for Your Funeral, Not Your Financials
“My first business was wildly successful except for never making any money,” is something that you’ll often hear me say. That first business was Phoenix Games, and it created a robust and valuable community that was a great value for many of the people who were part of it. Ultimately that community was done in […]
What Business and Life Coaches Can Learn From Sex Workers
They identify the right kind of potential clients, tease them with a preview sufficient to get them excited and into the right state of psychological arousal. At the proper moment, when the prospect is at peak excitement, they make their offer, and the client happily hands over their money for the services they are excited […]