If Webinar Ads Were Honest

Do you have a problem you’d like to solve?
Have you been looking high and low for a solution?
Would you like to hear me talk about your problem without doing anything to solve it other than asking for your money?

You are in luck!

I’d like to invite you to an incredible, life changing webinar. 90 minutes of your life that you’ll never get back.

During this webinar, you will learn….
…how excited I am about some meaningless credentials that don’t prove I can help you.
…the story of when I did something I’m really proud of that has nothing to do with the topic.
…just how many ways there are to talk around a topic without teaching you anything about it.

In this webinar, you are absolutely guaranteed to not learn one single solitary useful tip, tool, or technique on the topic.

But you will be kept on constant suspense, thinking I’m about to teach you something.

As an added Bonus, I will share with you a series of case studies. These case studies are carefully crafted to yield no information as to what my process might be, and you’ll be pretty sure I made them up using stock photos.

For example, meet Bob and Suzy Jones!
Before working with me they were sad, overweight, miserable, and broke. They were actually in the brink of divorce.

But after going through whatever my program is, they are happier. They have lost 193 pounds between them. They have more money than they ever dreamed of and were finally able to drive that RV. And their sex life is better than ever. 


So, join me for this incredible webinar.

At the very end, I’ll offer you an amazing $397 offer that’s really $997, although no one in this history of mankind has paid $997 or even been offered that price.

In the $397 program, I will teach you between 0 and 3 actionable pieces of information, while mostly continuing to tell you how awesome I am, and setting you up for the next sale, which really is $997 (although I tell you it is normally $2500).

Register now for this powerful event that will unlock your new future!

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Why I’m so Transparent in my Emails

The secret to the quality of my emails is that I’m lazy.

You know those emails that you don’t like. The ones that are generic and salesy. The ones that identify a generic problem that you may or may not have, then they agitate that problem, then they make an amazing offer while delivering no value?

Those are super hard to write. There’s a whole formula and process.

They are part of big fancy funnels with all kinds of technology, tracking, trigger links, and landing pages.

Want to know my process?

Continue reading “Why I’m so Transparent in my Emails”

Why Monthly Emails Have More Unsubscribes

A joint venture expert once told me that when you promote a partner’s launch you should expect 5-8% of your list to unsubscribe.

This expert also told me that every email you send will cause list attrition, so you should send email sparingly.

I was impressed by the fact that this expert could make so much money using email while understanding it so poorly.

The infrequent email fallacy

Let’s say you have an email list that you don’t mail to often, and this list came from colder sources like giveaways or freebie swaps.

You send an email to them announcing your latest webinar, and 2% of your list melts away.

You send another, and another 2% wanders off.

You promote a launch with a series of 8 emails, and 8% more exits stage right.

Holy moley! These guys are fleeing like rats from a sinking ship. You better send less emails to preserve your list.

It’s a reasonable conclusion… except it’s wrong.

As you may be aware, I mail my list daily. Out of over 2300 members, the last three emails had 6, 3, and 1 unsubscription respectively.

What’s really happening?

There’s a few things going on under the numbers here.

The first is that there’s a group of people who get on your list who don’t want to be there. They signed up for a freebie, and that’s all they want. They are customers but they are one and one. They signed up for an event, but not for you.

These people are going to unsubscribe the first time they see an email. If you send daily emails, they’ll leave pretty quick, but if you send monthly or occasional emails, they might linger for many months because they don’t see your messages.

Thus, when you do send a few emails together, they will all unsubscribe at once making it seem like a mass exodus, when it’s really just people who never wanted to be there in the first place.

Then, there is a group of people who were interested when they signed up, but they forgot who you are. By the time they get your rare message, they don’t remember signing up, so they feel like they were subscribed involuntarily, and they leave.

Additionally, if you reserve your email activity for the most “valuable” uses then you may end up sending nothing but pitches, so these people leave because they signed up to get your knowledge and vibe, but what they receive is offers, mostly offers for products of strangers.

The solution

You will never avoid unsubscribes completely unless you never send emails.

However, the best way to make sure the right people stick around is to give them high value frequently.

Every email that you send should contain value.

Yes, I said “every.”

Value doesn’t have to mean not making an offer, but it does mean that every email reminds your audience of why they signed up in the first place.

It could be that you teach them something.

It could be your unique style of writing.

It could be a recommendation, invitation, or offer they will find interesting.

Sure, you could preserve your pristine list by never sending an email, but what good is that?

It doesn’t help you because if you ever do use it, your audience will flee.

It doesn’t help your audience because they signed up to get value, not to be stored in a museum.

As they say, a ship is safe in the harbor, but that’s not what ships are for.

If you want to preserve your audience, then serve your audience.

This was originally shared out through my highly valuable, very interesting, and not-monthly Resource Letter. If you’d like to receive content like this every day, and get my Power5 Networking Tips, just sign up below…

The Monthly Newsletter Myth: Why Sending More Emails gets Less Unsubscribes

One of my agency clients recently asked me to write a monthly newsletter for one of their clients.

When I inquired as to why they wanted a monthly newsletter, I was told that the client wanted to minimize unsubscribes.

This makes a lot of sense as a motivation…
…except that it’s wrong.

This common but incorrect conclusion is built on three false underlying assumptions…

Continue reading “The Monthly Newsletter Myth: Why Sending More Emails gets Less Unsubscribes”