Jay Fairbrother, The Profit Architects – Interview #103

Jay Fairbrother is a serial entrepreneur, coach and consultant with 30+ years of experience in starting, scaling, buying and selling businesses. He is a licensed Sales Coach and Sales Trainer, as well as a Peer Group Facilitator. Jay is also the Executive VP of Chapters for the Global Leaders Organization (GLO), and his job is to recruit Chairs and start Chapters all over the world.

Jay’s story includes losing everything in the 2010 financial crisis and rising from the ashes.

He has years of experience presenting online, doing webinars to sell products and services and in being interviewed for various publications and media. He knows how to add value to listeners and engage them with stories and anecdotes. Jay also offers affiliate commissions for his products and services.

Jay’s focus now is on helping entrepreneurs profit more… period. Whether through improving sales skills to convert more prospects already in the pipeline, or through making small incremental changes that can have a huge impact on profits, Jay customizes his coaching and consulting with each business owner based on their goals. More growth usually means more headaches. More profits can mean more money in your pocket or more personal freedoms or making the world a better place or selling your business… but none of that happens without Profits.

His WHY derives from reinventing himself and committing to helping other entrepreneurs avoid his failures, mistakes and lessons learned.

His mission over the next decade is to help 100 entrepreneurs to each add six-figures in profits to their businesses.


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Dealing with Covid Analysis Paralysis

Analysis Paralysis

As we head into 2021, there is a great deal of uncertainty which can lead to analysis paralysis. Will Covid get under control or are we due for a months of lockdowns? Will the economy stabilize or will it plunge into recession?

The future is never predicable. We only have the illusion of predictability. In January 2020, you may have thought you had certainty, but that was not accurate.

How do you deal with uncertainty and make the crucial decisions that you need to make when planning for 2021?

Avoid Analysis Paralysis By Developing Scenarios

There is a continuum of scenarios that you could encounter over the next year which ranges from everything opens completely to everything shuts down completely.

If we break that down to three for simplicity, let’s call them Scenarios A, B, and C.
A – Covid goes away and everything returns to normal
B – Things continue as they are with uncertainty, occasional shutdowns, and economic instability
C – Full lockdown for an extended period.

Consider any plan you are considering against all three scenarios. The first question should be “does this plan allow my business to survive all three scenarios?” If there is a scenario in which your business fails, then you’re taking a big gamble. This is playing defense, making sure you don’t lose before you can win.

Next you ask “does my business thrive in one or more of these scenarios with this plan?” Now, we’re on offense, finding ways to win.

Within each scenario, figure out the best and worse case scenarios of any plan you’re considering. There’s more uncertainty than just Covid. Will customers respond to your marketing? Will your product supply stay consistent? Will your staff perform as you expect?

Looking at the plan, if it bombs, does it take the business down with it? If it hits big, is the dividend worth the risk?

The Importance of Structure in Planning

Analysis paralysis is often created by not having a rubric to apply to the analysis. By looking through the lens of these three scenarios, you have a structure to your thinking. You can then apply any possible plan to his process and run projections from there.

You may want to get more detailed in the scenarios, applying actual numbers or data or keep them vague like this, depending on your process.

I’d like to know what you think? Is it helpful to look at the uncertain future in terms of scenarios?

Working on figuring out how to best approach 2021? I’m running a series of free webinars to help build our your goals and plans.

Join me for some great planning.

Kevin Booker Jr, Booker Empowerment LLC – Episode 43

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In this episode our guest host is Kevin Booker of Booker Empowerment LLC. He offers leadership and diversity training, empowering people to be a better version of themselves. Together, we answer…

…what to do if you’re stuck in an unfulfilling job.

…how to be a great teacher.

…what it takes to become comfortable with public speaking

…how to bring about real change in terms of equity and access for all people in the United States

Books recommended in the episode:
Beyond Ally: The Pursuit of Racial Justice by Dr. Maysa Akbar
How to Be an Antiracist by Ibram X. Kendi and his WorkBook: How to Be an Antiracist.
Ghost Boys by Jewel Parker Rhodes

Kevin Booker, Jr – Booker Empowerment LLC
Leadership and diversity training, empowering people to be a better version of themselves.
FB: booker empowerment LLC
@bempowerment Twitter and Instagram

Bits And Bytes by Claus Appel
Link: https://filmmusic.io/song/4688-bits-and-bytes
License: http://creativecommons.org/licenses/by/4.0/

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