Conference21 – 1 to 1 Welcome Sequence

When I set up a one to one with someone, I send them a series of brief emails to share the various aspects of what I do. I have copied the particular messages to my blog so they can jump ahead to those that interest them more.

This is the one where I discuss Conference21.


Some of the most exciting ideas in business happen by accident.

Back in November, 2020 I was talking to a business contact. We were discussing how excited everyone was for the end of 2020 and all the hope that 2021 would bring.

I joked that it would be fun to have a 2021 themed virtual conference. On a lark, I created such a thing. $21 for 21 speakers on February 20-21, 2021.

When I put out the speaker application, I got 28 fantastic speakers signing up immediately.

Suddenly it became something exciting.

The first event drew over 100 people. The range of speakers provided fantastic content. The unique Slingshow platform created opportunities for networking, connection, and even serendipity like a live event. Everyone loved it!

Conference21 is now a quarterly event, running in February, May, August, and November, with twice monthly networking events, and a weekly live round table show broadcast on Facebook and YouTube.

You can learn more about Conference21 at

To apply to be a speaker, visit

Coaching creates a bit of an unfair advantage, helping those who are already doing well to do better. How can a coach make sure their knowledge can be made accessible to those who most need it? Find out in tomorrow’s email.

-Michael Whitehouse
The Guy Who Knows A Guy

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