Why Monthly Emails Have More Unsubscribes
A joint venture expert once told me that when you promote a partner’s launch you should expect 5-8% of your list to unsubscribe. This expert also told me that every email you send will cause list attrition, so you should send email sparingly. I was impressed by the fact that this expert could make so […]
Good Unsubscribe, Bad Unsubscribe
Recently, I discussed why I do not recommend monthly newsletters to avoid unsubscribes, and the first point I cited was that unsubscribes are not inherently bad. There are two kinds of unsubs: authentic and inauthentic.
A Launch In Review – learning for Affiliate Joint Ventures
You may recall a few weeks ago, I shared with you that I was going to be promoting programs for Virginia Muzquiz and Liz Scully. I set things up so that it was really easy to opt out of the campaign while remaining in my community, and I’d like to share with you a few […]
I’d Rather Be 42 Than 22
I’ve been 42, and I’ve been 22. I like 42 better. I don’t believe in that “age is just a number” junk. Age is a very real thing. The 40s is a particular phase of life. Different people with different experiences may come into different phases at different times, but this mid-life time is definitely […]
Conference21 – 1 to 1 Welcome Sequence
When I set up a one to one with someone, I send them a series of brief emails to share the various aspects of what I do. I have copied the particular messages to my blog so they can jump ahead to those that interest them more. This is the one where I discuss Conference21. […]
Coaching – 1 to 1 Welcome Sequence
When I set up a one to one with someone, I send them a series of brief emails to share the various aspects of what I do. I have copied the particular messages to my blog so they can jump ahead to those that interest them more. This is the one where I discuss my […]
Morning Motivation – 1 to 1 Welcome Sequence
When I set up a one to one with someone, I send them a series of brief emails to share the various aspects of what I do. I have copied the particular messages to my blog so they can jump ahead to those that interest them more. This is the one where I discuss my […]