Most days I send out a letter by email with some tips and resources. This is the one from July 18th, 2022.
Don’t talk past the close.
I learned it when I did sales, and I saw the other side of it the other day as a networker.
I was at a networking event, and there was a woman there who was a graphic designer. She collaborates with various people around the marketing space. How many people do you think I know in the marketing space? A lot. The answer is a lot.
So, I’m thinking that I can make a lot of connections for her, but she only has her first name on the Zoom screen and hasn’t given me her contact info.
I mention that I know quite a few people I can connect her to. I just need her last name and email.
What would you do at this moment? A professional connector who people pay to make introductions just said, “I have connections for you. What’s your last name and email?”
Would you…
A) Stop talking and put your full name and email in the chat
B) Keep talking
C) Keep talking, emphasize that you mostly want people who will refer to you because you have plenty of people to refer to already
If you wanted more introductions, the right answer is A.
If you wanted less, go for B or C.
Whether it’s sales or networking or anything else, when you are offered the thing you are looking for, stop talking and say yes.
Don’t talk yourself out of introductions.
Want more business tips? I talk about this kind of stuff many times a week on the Power5 Podcast.
-Michael Whitehouse
The Guy Who Knows a Guy