I’m going to share two pictures with you that are very exciting to me but may require a bit of explanation to understand.
OK, a little explanation…
The first picture is now the view from my desk. Previously, there had been no whiteboards there and the nook on the left was a jumbled mess. (My capacity for success is limited only by how many whiteboards I have to map out ideas on, so now it is increased.)
If you’re in the entrepreneurship space for any length of time, you’ll hear about how important it is to have an email list. It is a marketing asset that you own and control yourself. It is the currency of joint ventures and many lucrative types of speaking engagements. It is just a cool thing to have.
That’s cool and all, but how do you build a list if you don’t have one? And how big does it need to be anyway?
How Big Does Your Email List Need to Be?
Like most questions of this type, the answer depends on what you want to do with it.
Riana Milne’s mission is to help women, men and couples of all ages overcome and heal from past childhood, dating, and relationship trauma to move on to create a life and relationship they are passionate about.
Over 22 years of research is at the core of the Dating to Mating System for Singles and the Relationship Rescue Coaching program for Couples. Her experience with working with Trauma includes: being a SAC – Student Assistance Counselor for grades K through College); working with kids of Trauma in the Psych Division of a major Southern NJ hospital system, working with Women of the Prison System and adolescents in two different Rehab Facilities. She was called by the major news networks during the tragedy of 911 to speak on how to heal this horrendous trauma our children, families, and country has endured. She’s had numerous radio and TV shows and appearances; all with a Mission of “Helping to Change the Way the World Loves.”
With the “Mindset for Success,” she started teaching at age 26 to my Models, Actors and Singers and Dancers at my Award-winning Riana Model & Talent School and Agency; like many others of all ages – you will gain the necessary confidence and essential skills to reach your goals and dreams and attract and keep an Emotionally Healthy, Evolved and Conscious Love Relationship.
Using a holistic, individualized coaching approach designed to help every woman, man and couple better understand themselves both emotionally, psychologically and spiritually, the Life & Love Coaching Transformation programs were all designed to help every person to create the life they desire and to have the love they deserve.
We’re often warned about the dangers of instant gratification. In the infamous Stanford Marshmallow Experiment, schoolchildren were presented with a marshmallow on a plate. They were given two options: eat the marshmallow now and get not get any more, or wait for a certain amount of time and then receive two marshmallows as a reward for their patience.
We have a new dog in our house: a 103 pound Great Pyrenees. Our 19 pound orange cat is not pleased by this.
The cat, Yellow Cat, has hidden under the bed and barely eaten for a week.
You are probably thinking that this is because Rain, the new dog, will not let her, but that is not the case.
Great Pyrenees are herd dogs. They are bred to manage herds and bark at predators. Yellow Cat is not her herd and is not a predator, and thus is about as interesting to her as a kitchen cabinet.
Yellow Cat, on the other hand, has decided that Rain is a post apocalyptic monster. When we have tried to introduce them, Rain is quite uninterested except for the fact that our hand on the cat could be better put to use scratching her ear.
While Rain looks bored, Yellow pins her ears back, opens her eyes wide, hisses and spits.
You see, Yellow has concocted and entire narrative about this dog in her head which is completely separate from reality. She believes the she has to hide, that she is in danger, that she cannot eat.
But there is only one thing in the house preventing Yellow Cat from going about her day: Yellow Cat.
Yellow Cat has never been a particularly smart cat. That’s why she is only named Yellow Cat.
However, I have seen very smart humans do much the same thing.
We invent monsters to be afraid of.
We create insurmountable obstacles to stop us.
We hold ourselves back from our best lives because of narratives we create in our own imaginations.
Events are not good or bad but what we make them. The dog entering the house is far more of an impact on Yellow Cat’s mindset than on the actual facts of her life.
The same is true if we lose a job, move, end a relationship, get a promotion, graduate school, or anything else.
Every event creates a new set of circumstances which we can deal with in any number of ways. Too often, like Yellow Cat, we interpret the events in such a way as to limit our own choices far more than circumstances do while failing to recognize the opportunities.
This big fluffy dog is lonely when we’re not around, and Yellow Cat is as well (although probably not as worried about it). She could have a buddy if she could see past the terror she has imagined.
What could you have if you could see past the monsters you have created in your own imagination?
Luca Senatore grew up in northern Italy, raised by a single mother with little money and plenty of debt. He started working 13, and moved to England with £65, no knowledge of the language, and no credentials.
A temp agency got him a job at a local university running dishes to diners. He learned some English by watching a movie over and over, and worked his way up to being the marketing manager of a struggling restaurant.
He managed to double the restaurant’s revenues.
Since then, through discipline, smart work, and powerful connections, he has built up a multimillion dollar coaching business teaching simple steps to success.
Most people overcomplicate their process. Luca and his team keep it simple and keep you focused.
In this interview, you will learn a simple structure to guide a business that is so powerful I am building a course around the principles I learned in this interview.
What do coat check, bag check, valet, and businesses like ski rentals have in common? Frequent lines and claims concerning “misplaced” or “damaged” goods. Their app uses a patented visual profiling process that eliminates these century-old stigmas. Today, their clients include the likes of Dream Hotels, Hilton, MoMA, Live Nation, AMEX, and Nike.
Their vision is to expand markets that share, store, and lend out items.
If they can use tech to allow strangers to trust each other with their stuff, anything is possible!